Success Story – Philips Lighting

Success Story – Philips Lighting

Retail business is highly competitive. Businesses need to understand market trends, keep track of inventory, train staff, create merchandising displays, and in our highly technology driven world use social media to promote brands and track customer spending and loyalty. In order to create and maintain a successful business retailers need to incorporate a Point of Sale (POS) system.

A POS system helps retailers gather data that provides them with important information to make operational changes to meet, and even surpass, customer satisfaction. The more retailers know through the gathered data, the better they are able to support their customers needs and wants. The following story shows how a successful business takes its data and uses it to react to consumer trends and to sell more product.

Philips Lighting began in Singapore with one small outlet store. The need for quality lighting quickly allowed the business to expand to eight lighting stores in Singapore. However, the growth of the business did not stop here. In fact, Philips continually expanded its business geographically, selling to customers through distributors and business owners-operated branded stores. This distribution model is adopted throughout Asia pacific countries: Singapore, China, Indonesia, Malaysia, Australia, Brunei, Korea, Vietnam, and Myanmar. To date, Philips Lighting has over 700 retail outlets.

However, due to the lack of direct contact with customers, the sales data is very much dependent on what the distributors’ and branded stores owners’ self-report. The problem with this is that it takes months to compile data from all different countries. By the time this is done, it is too late to process the data to make any informed decision on factory production schedule and supply chain planning. Furthermore, the non-standard product data added to the complexity in analysing product mix.

In order to solve this issue, Philips Lighting insisted on point of sales to be the default system to send sales data real-time to the HQ serverPOS system. This also helps them to obtain standardized product data through different channels. By doing so, the parent company is able to capture better data and obtain a more accurate picture of the lighting market trends and its stores inventories.

Additionally, the system has helped to facilitate better production and supply chain planning based on the sales data. Edgeworks EquipPOS system immediately sends sales data to the Head Office of Philips Lighting allowing management to examine data in real-time. From this data inventory purchases are made effectively to increase new and repeat business. By recognizing and buying in accordance to the data Philips Lighting is able to better serve their customers.

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With a system like Edgeworks POS in place, alongside with its great product quality and customer service, Philips Lighting is now the #1 market leader in the Asia Pacific region.

Image source: Philips Lighting

Success Story – Chang Cheng

Success Story – Chang Cheng

In 1994, Chang Cheng Mee Wah opened its first Chinese Mixed Vegetable Rice St. Today, they own and operate over 220 food outlets and restaurants all over the world. As Chang Cheng’s company expanded it recognized the importance of implementing technological strategies to deliver the quality and the quantity of products that their customers demanded.

After researching what was available and best suited the company’s needs, Chang Cheng started working with Edgeworks in 2007 because of its high quality POS products.

Edgeworks offers Chang Cheng the tools that they needed to:
1) accurately capture real-time sales,
2) identify top selling products,
3) manage inventory at multiple locations over Singapore,
4) create and maintain purchase orders, and
5) identify the top-selling customers.

Not to mention, Edgeworks POS system provides comprehensive reports that help facilitate decision making.

Edgeworks EquipPOS system however does much more than just collect data to help with the day-to-day operations of one’s business. For restaurants and food outlets such as Chang Cheng, Edgeworks’ system helps with table layout, set up and management, manage takeaways, multiple payment types, e-Menu using iPad/Android tablets, and recipe management. Chang Cheng successfully uses the recipe management POS in order to standardize its products across all of their outlets.

John Lim, Chang Cheng’s IT Manager, said of Edgeworks’ POS system, “EquipPOS is an intuitive and user-friendly point of sales system.” He went on to say that by changing from a traditional cash register to the EquipPOS register has made it easier for Chang Cheng to collect transactions data, which allows the company to customize specific items when needed. By changing from the SOS system to the POS system Chang Cheng’s has improved its processing and procedures.

Image Source: Chang Cheng